Have you ever met a person who was fascinated by just about everything? That’s me. I am a life long student—not in the sense that I’m constantly in school (I have enough college debt, thank you very much). But rather in my desire to continue to explore everything around me.
I believe that the more I know about the world around me, the more insight I have into my crafts. Why is this important when looking for a marketing partner? It means that I approach your project with a broader scope. So let’s break the mold and do something different to get your brand noticed.
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I am Natassia
Moment of honesty: my career hasn’t followed a nice, neat path. When I first arrived at Purdue, I had aspirations of being a Chemical Engineer. After my first year in the program, I realized that something was missing—creativity. While I thoroughly enjoyed the science and experimental aspect of the curriculum, it left me longing for more. Rather than continue on a path that was clearly not a perfect fit, I made the switch to Computer Graphics.
First stop: Construction Graphics. At one time I seriously considered architecture as my major but decided engineering was a better option. When I made the decision to switch to Computer Graphics, Construction Graphics seemed like the perfect way to satisfy my love of architecture and graphics. Everything was going great, I loved my classes and the work—but the economy had different plans for me. I graduated right as the economy was falling apart and the construction industry was struggling to survive. The job I was banking on after graduation fell through and I had no backup plan. It was time to pivot.
I got a job as a graphic designer and picked up skills that I hadn’t quite mastered while in undergrad. I enrolled in Grad School and earned an MBA in Marketing to complement my new found career path. This is when everything changed. My world was opened to an entirely different set of possibilities. I became a copy editor for a small agency—I’ve always loved writing and without tooting my own horn too much, I’ve always had a knack for it.
During my time there, I realized that my love for math and logic-based thinking made me quite well-equipped for marketing analysis. I transitioned to a Digital Marketing Strategist focusing mainly on website and social media analytics. Overtime, I continued to expand my responsibilities in Digital Marketing—managing email campaigns, developing social media content, building SEM and social media ad campaigns, shooting photography, and creating SEO strategies. But something was still missing.
Real impact. Managing campaigns and developing content for large companies just doesn’t provide the same since of accomplishment as helping someone who’s just starting to tell the story of their journey and their purpose. I knew I once again needed to pivot. After working for agencies for five years, I made the decision to step out on my own. I picked up a few consulting assignments—my version of a transition plan—and began building and refining my business model. My goal is to work with local startups, businesses, and individuals looking to tell their stories. So whether you just launched your own skincare line or you’re just looking to capture some new shots of your family, I am ready to step into the role of Chief Creative to bring your vision to life.
How my passions and skills can help your brand
Graphic design is such a passion of mine. It allows me to capture my interpretation of an idea and give it visible form for others to enjoy.
SEO (Search Engine Optimization)
Need to be discovered on Google? Search Engine Optimization will help ensure that the search engines understand your website and what you do.
Sometimes you just don’t know what to share on social media. Having curated social media content available makes consistency much easier.
Your website is often the first impression a potential customer or client will have of your brand. Let’s make sure your web design says the right thing.
If ever asked why I love photography, my response will always be “because photography is the only way we can freeze time.” Let’s capture moments.